In the small Texas town of Edenberg, the drowning of Beverly Hoffman unveils a sinister underbelly tied to the popular personal development company Genetive, Inc. As the story unfolds through the eyes of Nichole, Jenny, and the late Beverly, suspicions and revelations drive the narrative. With a predictable ending, distracting subplots, and a cult-like company, Kristen Bird's "Genetive" is a mixed bag, best suited for newcomers to the thriller genre.